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with our western training and working experience plus our current knowledge of the chinese market, we serve both our western clients with odm needs, and our china clients with design consultantcy work.



"to be the most advance hi-tech fashion company that serves the chic beautiful bodies and minds"
& to change common sense
chic, curiosity, ideas, identity, imagination, innovations, & technology


fashion is mainly an old world technician. some loves being inspired by the vintage pieces or an ancient-period theme. most are proud to use the century-year-old unchanged embroidery and beading method.

we are here to push through a new aesthetics creatively and commercially. ‘ultrasonically bonded seams’ sure sounds more interesting to us than any embroidery from françois lesage.

we hope you can join us in the process of branding our marks and reflecting our time.


(medeleine vionnet

'we can be talented, rich or lucky, but i firmly believe that a successful life is made of every day's patient work. life is a staircase that we walk up steadily with a pause once in a while... a breather, a look back at what we have accomplished. some people remain in the 'plains' all their life because they are too indifferent or simply too lazy. personally, i have always looked forward and upward, and today... i enjoy the panorama of my lifes.')



in '92, deacon moved to boston where he earned his degrees in mathematics and in economics. in '95, he relocated to new york city and got his b.f.a. in fashion design from parsons school of design. during study, he was apprenticed to geoffrey beene, jean yu, and jill stuart. upon graduation and through cecilia dean of visionaire, he assisted alex white, the fashion director of w magazine. eager to design, he then worked at emanuel emanuel ungaro and patrick robinson, who is currently at the gap.

balancing a daytime job, he co-founded his first business, accessory label - nneuhs, in nyc in '00 believing in a vision, innovation and function. it is not about buying 'retail samples' to 'borrow' ideas, nor 'looking back' for 'inspiration', but looking forward. design-driven without compromising quality, each piece is crafted by hands. the design studio counted nike, the gap, j. crew, playboy, brooks brothers, etc, as their design clients.

to bring products and process closer, in '05 deacon moved to asia and renamed the studio dailydozen creative. while nneuhs took a back seat, he part-owned a premium denim label, vintage china, successfully fusing the chinese culture as design element and western lifestyles as inspiration for the american and european markets. the label was eventually purchased in '11. currently, he is setting his sight on the real china with a new venture.

in design we trust.

(he lives in hong kong with lin lin, coco and zola, both yorkshire terriers, and otto, a maltese.)


(photo: ks)










© 2005-2010 dailydozen creative. in fashion we trust.

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